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Company Description: Tata AIG General Insurance Company Limited is a joint venture between the Tata Group and the American International Group (AIG). Tata AIG General Insurance Company Limited commenced operations on January 22, 2001. It offers an extensive range of General Insurance covers that cater to various individual and business insurance needs. Tata AIG General Insurance Company Limited’s core strength lies in 3 product categories, i.e. Travel Insurance, Marine Insurance and Liability and the company aims to be the most preferred General Insurance Company in the industry.
Campaign Description: It is a CPL(cost per lead) campaign wherein we must bring Floaters leads for Tata AIG Health insurance.
Targeting :
Age: 25 to 40
Audience Cohorts: Floaters 25 to 35 ( 2People Family) & 36 to 40 ( 3People Family)
High Income, Wallet Potentials more than 8 lacs, travel Active, Vehicle Owner, Couples with kids/without kids, Highly income of purchase of health insurance, Corporate professionals.
Gender: Focus on Males
Mobile: We want to target mobile majorly. (Need to check their observation as well)
Kindly note that there should be 90% floater leads and 10% individual leads. If we deliver more than 10% individual leads, there will be consequences in billings.
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