亲爱的联盟会员：

NET-A-PORTER 新品上市

潮流领“鲜”  <选购2020秋冬系列>

Long :  潮流领“鲜” - 新的时尚季总是令人充满期待，就从全新设计开始表达崭新的风格态度  <选购2020秋冬系列>

https://www.net-a-porter.com/shop/the-style-edit/the-new-season-shop

Campaign Talent:

Jameela Elfaki, aged 26 from London, UK. Editor in Chief of AZEEMA mag and photographer

Soma Kim, aged 25 from Seoul, South Korea. DJ and Artist

Cassandra Bickman, aged 31 from Costa Rica. Artist and mother of a young baby

Kirsty Hume, age 43 from Topanga, California, US. 1990’s super model, artist and owner of skincare line

Tony Gum, aged 25 from Cape Town, South Arfica. Artist and photographer

Alejandra Smits, aged 27 from Barcelona, Spain. model, writer and director

Campaign Concept & Key Messages:

The FW20 campaign showcases the distinctive styles of women in different cities across the globe who embody the spirit and power of the NET-A-PORTER woman.

The concept highlights that despite all of our differences, there is much commonality and both the richness of those variances should be celebrated alongside our shared interests.

More connected than ever, as we enter the new season, it is the perfect time for a new beginning. As we work together to rebuild our future and our sense of self, the world feels smaller than before.

This fresh start creates an opportunity to express ourselves again, reclaiming our freedom to return to the people and things we love and dress up to feel our best

The campaign video focusses on what's unique - in our style and cities - discussing how neighbourhoods can influence identity and how NET-A-PORTER and dressing up plays a part in building our own characters. We also focus on the many similarities that unite and bind us

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Linkhaitao

2020.09.07