Belk公司成立于1888年，总部位于美国北卡罗莱州，是美国最大的家族百货公司，在美国南方的16个州拥有超过300家门店。Belk销售的产品主要包括：服装、包包、鞋履、美妆、香水、珠宝及洗浴产品等。

推广政策和规则，请媒体务必遵循以下条款进行推广：

1. Search Campaigns - Protected SEM Bidding Keywords  

Publishers cannot use Belk.com Belk or any misspelling interpretation or variation thereof in any TM bidding. Publisher also must not target the brand names of any entities that are direct competitors of Belk or otherwise engage in marketing practices that are illegal or violate the rights of any third party. In addition TM+ bidding (Brand + Destination keywords) and variations is prohibited should be treated as branded search and would fall under this category. For example: Belk + Deals/Offers/Coupons/Promos/Rates keywords and any other extensions of brand keywords fall under this category as well and should not be outranked. Additionally any keywords including "Belk" or any of the following brands: Brighton Chanel COACH COACH Fragrances Crocs Cynthia Rowley Donna Karan Eileen Fisher Lacoste Levi MAC Michael Kors Perry Ellis Ralph Lauren Rockport TOMS Ugg Urban Decay

2. Negative Matching for Protected Keywords  

Required

3. Search Campaigns - Prohibited SEM Ad Copy Content  

Any keywords including "Belk" or any of the following brands: Brighton Chanel COACH COACH Fragrances Crocs Cynthia Rowley Donna Karan Eileen Fisher Lacoste Levi MAC Michael Kors Perry Ellis Ralph Lauren Rockport TOMS Ugg Urban Decay

4. Search Campaigns - Direct linking  

Yes

5. Search Campaigns - Special Instructions for Search Marketing Publishers  

The following brands may not be used in affiliate advertising: Brighton Chanel COACH COACH Fragrances Crocs Cynthia Rowley Donna Karan Eileen Fisher Lacoste Levi MAC Michael Kors Perry Ellis Ralph Lauren Rockport TOMS Ugg Urban Decay

6. Web Site - Use of Logos and Trademarks in Web sites  

Use of the following brands is prohibited: Brighton Chanel COACH COACH Fragrances Crocs Cynthia Rowley Donna Karan Eileen Fisher Lacoste Levi MAC Michael Kors Perry Ellis Ralph Lauren Rockport TOMS Ugg Urban Decay

7. Incentivized Traffic  

Allowed

8. Email  

Allowed

9. Software  

Not allowed

10. Sub-Affiliates  

Allowed

11. Social Media  

Allowed

12. Coupons and Promotional Codes  

Publishers may only use coupons and promotional codes that are provided exclusively through the affiliate program

13. Non-Commissionable Items  

gift cards

14. Miscellaneous - Special Instructions  

The following brands may not be used in affiliate advertising: Brighton Chanel COACH COACH Fragrances Crocs Cynthia Rowley Donna Karan Eileen Fisher Lacoste Levi MAC Michael Kors Perry Ellis Ralph Lauren Rockport TOMS Ugg Urban Decay