Though sometimes confused with a small country of Viking origins on the fringes of the Arctic Circle the real Iceland is a unique British food retailer with over 870 stores throughout the UK a further 40 owned or franchised stores across Europe a global export business and an affiliate program ready to work with you!As a company we have grown from strength to strength in recent years correcting the misconceptions around frozen food while challenging the industry with a competitive price point and huge range of products from our frozen mainstays to fresh produce and household essentials. We have also seen huge success online growing 60% year-on-year on 2016.