【NET-A-PORTER】HIGH SUMMER 22 ‘THE ART OF ADVENTURE

2022-05-09

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NET-A-PORTER

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HIGH SUMMER 22 ‘THE ART OF ADVENTURE’

LAUNCH: MONDAY 9TH MAY

REGION: GLOBAL

LINK: https://www.net-a-porter.com/shop/the-summer-shop


ADDITIONAL INFORMATION :

Key Messages:

  • ‘The Art of Adventure’:

    • Launch of NET-A-PORTER’s High Summer 22 Campaign ‘The Art of Adventure’

    • Running during the peak summer travel period, May - August, ‘The Art of Adventure’ campaign responds to the resurgence in customers’ vacation plans and their interest in travel and adventure

    • We aim to help our audience navigate the stress of holiday planning and packing by equipping them with unique travel advice together with our expertly curated vacation wear edit 

  • Partnership with Plum Guide and PORTER City Guides:

    • For this campaign, we have partnered with Plum Guide, a luxury travel platform that combines tech, data and expert human curation to select the world’s most remarkable holiday homes 

    • Leveraging Plum Guide’s unique data insights into the most popular vacation destinations for 2022, we provide our global community with a series of informative travel guides via PORTER 

    • The travel guides focus on the following cities: 

      • Rome (Italy) – 9th May

      • London (including Cotswolds as a trip from London) – 16th May

      • Venice (Los Angeles) – 23rd May 

    • The travel guides include Plum Guide’s must-see homes together with NET-A-PORTER’s must-pack edits 

    • Together, NET-A-PORTER and Plum Guide provide the ultimate one-stop-shop to help audiences embark on their next adventure 

  • HS22 Core Moments:

    • ‘The Art of Adventure’ campaign celebrates the warm weather season across three core moments: 

      • HS22 Campaign launch – 9th May

      • Summer Event Dressing and Modern Bride – 30th May

      • Late Summer Dressing – 4th July

    • Kindly note, the campaign imagery for Summer Event Dressing, Modern Bride and Late Summer Dressing will be sent in separate directives

 

Customer Insights:

  • Based on current trends and bestselling styles

  • *Not to be attributed to a spokesperson, the below should be used on background only and credited to NET-A-PORTER*



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2022.05.09