Amazon Prime Day 2025 is shaping up to be the biggest one yet. Running from July 8 to 11, the extended four-day event offers more room than ever for advertisers to drive conversions, reach new markets, and build long-term brand visibility.
The food and beverage industry has long been a staple in consumer spending, with the continued growth of e-commerce, food delivery, and direct-to-consumer (DTC) models, more brands are turning to affiliate marketing to expand their digital reach. Whether you’re a gourmet snack company, a sustainable beverage brand, or a meal kit service, affiliate marketing offers scalable, performance-based opportunities to grow your brand, drive online sales, and connect with audiences that align with your values.
The 6.18 Shopping Festival—also known as the Mid-Year Sale—has evolved into one of the most significant global e-commerce events outside of Black Friday and Cyber Monday. Originally launched as a regional retail promotion, 6.18 is now a massive mid-year revenue driver embraced by international brands and platforms.
Advertisers are increasingly recognizing the unparalleled value of niche marketing. By targeting specific, well-defined audiences, brands can achieve higher engagement, better conversion rates, and a more substantial Return On Investment. This approach is not just a passing trend, but a strategic shift backed by compelling statistics and market insights.
The global pet care market was valued at over $246 billion in 2023 and is projected to reach more than $368 billion by 2030, growing at a CAGR of 5.8%. (IFortune Business Insights, 2024) The industry is booming—and it's not just in traditional retail spaces. As more pet owners shop online for everything from premium food to stylish accessories, the opportunity for advertisers in the pet care sector to grow through affiliate marketing has never been stronger.
The first day of the summer solstice is when the sun reaches its highest point in the sky, and it means your affiliate marketing strategy should too!