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LinkHaitaoQ4 2025 Guide for Affiliate Marketers and Brands
The fourth quarter of the year is the most critical window for affiliate marketers and brands. From October through December, the e-commerce calendar is packed with high-volume shopping events that drive record-breaking traffic and sales. Success in Q4 depends on how well you prepare for these moments, adapt to shifting consumer behavior, and leverage affiliate and creator partnerships to maximize visibility and conversions.
LinkHaitaoWhy Stakeholder Alignment is the Missing Ingredient in Partnership Marketing Success
In 2025, marketing teams face a stark reality: tighter budgets, higher expectations, and mounting pressure to prove ROI. According to Nielsen's 2025 Annual Marketing Report, more than half of global marketers plan to cut ad spend this year, yet targets remain unchanged. That means efficiency, clarity, and collaboration matter more than ever. But here's the catch: Nielsen found that the number-one challenge marketers face in measuring ROI is not data overload or lack of tools—it's stakeholder alignment. In other words, campaigns often fail not because of strategy or spend, but because teams, partners, and decision-makers aren't on the same page. For advertisers embracing partnership marketing, this insight is critical. Partnerships inherently involve multiple stakeholders—affiliate networks, publishers, influencers, and brand teams. Without alignment, even the best campaigns risk falling short.
LinkHaitaoFrom Awareness to Advocacy: How Partnerships Can Unlock the Full Funnel
Marketers are under pressure to deliver growth across every stage of the customer journey—often with leaner budgets and higher expectations. Traditional channels alone can’t carry that weight anymore. That’s why advertisers are increasingly turning to partnership marketing as a scalable, performance-driven solution that works from awareness to advocacy.
LinkHaitaoThe Retail Media Network Boom_ Full-Funnel Opportunities Advertisers Can’t Ignore
Retail Media Networks (RMNs) are no longer a niche experiment—they’ve become a central force in modern advertising strategies. According to Nielsen’s 2025 Annual Marketing Report, 65% of marketers worldwide now see RMNs playing a growing role in their media mix, with adoption highest in North America (74%) and steadily expanding across APAC and Europe. But what makes RMNs so compelling for advertisers today? And how can merchants, brands, and advertisers in the LinkHaitao network take advantage of this momentum? Let’s break it down.
LinkHaitaoPartnership Marketing in a Leaner Economy: How to Drive Growth with Smaller Budgets
2025 is shaping up to be a year of tough choices for marketers. According to Nielsen’s latest Annual Marketing Report, more than half of global marketers plan to cut advertising spend this year. Yet, expectations for growth and performance remain as high as ever. For advertisers, this raises a critical question: How do you deliver results when resources are shrinking? The answer lies in the strategic power of partnership marketing.
LinkHaitaoProtecting Your Affiliate Program: Fraud Prevention and Compliance in 2025
Affiliate marketing remains one of the most powerful performance channels for advertisers. But as the industry grows more sophisticated, so do the risks. From attribution abuse by coupon extensions to fraudulent traffic from bots and fake influencers, advertisers face increasing pressure to secure their programs against activities that can drain budgets and undermine trust. Protecting program integrity isn't optional for brands investing in affiliate marketing—it’s critical for long-term growth. Here’s what every advertiser should know about fraud prevention and compliance in today’s affiliate landscape.
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