Paid Search Affiliates T&C’s Publishers are prohibited from bidding on the term “Netflights” or variants using any keyword match type, unless given consent by Netflights Publishers must add Netflights as a negative keyword on any PPC activity including Dynamic Search Ads (DSAs) Payment of commission will not be made to a publisher if they are found to be in breach of brand bidding rules Publishers are permitted to bid on relevant hotel/holiday related non-branded keywords. However, the advertiser reserves the right to request that a publisher stops bidding on PPC keywords  PPC campaigns must send traffic/users directly to pages on www.netflights.com PPC ad copy must follow Netflights’s brand guidelines and approval from the advertiser must be given before being activated Netflights will immediately inform the publisher of any major site outages which may have a negative impact