News & Articles
LinkHaitaoFrom Awareness to Advocacy: How Partnerships Can Unlock the Full Funnel
Marketers are under pressure to deliver growth across every stage of the customer journey—often with leaner budgets and higher expectations. Traditional channels alone can’t carry that weight anymore. That’s why advertisers are increasingly turning to partnership marketing as a scalable, performance-driven solution that works from awareness to advocacy.
LinkHaitaoThe Retail Media Network Boom_ Full-Funnel Opportunities Advertisers Can’t Ignore
Retail Media Networks (RMNs) are no longer a niche experiment—they’ve become a central force in modern advertising strategies. According to Nielsen’s 2025 Annual Marketing Report, 65% of marketers worldwide now see RMNs playing a growing role in their media mix, with adoption highest in North America (74%) and steadily expanding across APAC and Europe. But what makes RMNs so compelling for advertisers today? And how can merchants, brands, and advertisers in the LinkHaitao network take advantage of this momentum? Let’s break it down.
LinkHaitaoPartnership Marketing in a Leaner Economy: How to Drive Growth with Smaller Budgets
2025 is shaping up to be a year of tough choices for marketers. According to Nielsen’s latest Annual Marketing Report, more than half of global marketers plan to cut advertising spend this year. Yet, expectations for growth and performance remain as high as ever. For advertisers, this raises a critical question: How do you deliver results when resources are shrinking? The answer lies in the strategic power of partnership marketing.
LinkHaitaoProtecting Your Affiliate Program: Fraud Prevention and Compliance in 2025
Affiliate marketing remains one of the most powerful performance channels for advertisers. But as the industry grows more sophisticated, so do the risks. From attribution abuse by coupon extensions to fraudulent traffic from bots and fake influencers, advertisers face increasing pressure to secure their programs against activities that can drain budgets and undermine trust. Protecting program integrity isn't optional for brands investing in affiliate marketing—it’s critical for long-term growth. Here’s what every advertiser should know about fraud prevention and compliance in today’s affiliate landscape.
LinkHaitaoAffiliate Marketing Meets Social Commerce: Why Advertisers Should Pay Attention to Platform-Integrated Programs
The lines between affiliate marketing, influencer partnerships, and social commerce are getting blurrier — and that’s good news for advertisers looking to reach highly engaged audiences. In recent months, we’ve seen social media platforms roll out native affiliate tools designed to connect creators and businesses more seamlessly. TikTok’s newly launched TikTok Go, for example, allows creators to tag and promote hotels directly within their videos, earning commissions on bookings made through their posts. It’s currently live in Indonesia, Japan, and the United States, and represents how short-form video can merge content, community, and conversion into a single experience.
LinkHaitaoMobile Optimization: Your Key to Crushing H2 Affiliate Campaigns
Mobile optimization is a must for affiliate marketing success for the rest of 2025. With over 50% of affiliate-driven clicks coming from mobile devices and livestream commerce projected to drive 5% of North American e-commerce sales by 2026, advertisers need mobile-ready campaigns to seize opportunities during major shopping events like Singles’ Day (November 11), Black Friday (November 28), Cyber Monday (December 1), and 12.12. LinkHaitao, a trusted affiliate partner, equips advertisers with a global network and powerful tools to excel in this mobile-driven era. Here’s how to optimize your campaigns for H2 2025.
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