News & Articles
LinkHaitaoPartnership Marketing in a Leaner Economy: How to Drive Growth with Smaller Budgets
2025 is shaping up to be a year of tough choices for marketers. According to Nielsen’s latest Annual Marketing Report, more than half of global marketers plan to cut advertising spend this year. Yet, expectations for growth and performance remain as high as ever. For advertisers, this raises a critical question: How do you deliver results when resources are shrinking? The answer lies in the strategic power of partnership marketing.
LinkHaitaoProtecting Your Affiliate Program: Fraud Prevention and Compliance in 2025
Affiliate marketing remains one of the most powerful performance channels for advertisers. But as the industry grows more sophisticated, so do the risks. From attribution abuse by coupon extensions to fraudulent traffic from bots and fake influencers, advertisers face increasing pressure to secure their programs against activities that can drain budgets and undermine trust. Protecting program integrity isn't optional for brands investing in affiliate marketing—it’s critical for long-term growth. Here’s what every advertiser should know about fraud prevention and compliance in today’s affiliate landscape.
LinkHaitaoAffiliate Marketing Meets Social Commerce: Why Advertisers Should Pay Attention to Platform-Integrated Programs
The lines between affiliate marketing, influencer partnerships, and social commerce are getting blurrier — and that’s good news for advertisers looking to reach highly engaged audiences. In recent months, we’ve seen social media platforms roll out native affiliate tools designed to connect creators and businesses more seamlessly. TikTok’s newly launched TikTok Go, for example, allows creators to tag and promote hotels directly within their videos, earning commissions on bookings made through their posts. It’s currently live in Indonesia, Japan, and the United States, and represents how short-form video can merge content, community, and conversion into a single experience.
LinkHaitaoMobile Optimization: Your Key to Crushing H2 Affiliate Campaigns
Mobile optimization is a must for affiliate marketing success for the rest of 2025. With over 50% of affiliate-driven clicks coming from mobile devices and livestream commerce projected to drive 5% of North American e-commerce sales by 2026, advertisers need mobile-ready campaigns to seize opportunities during major shopping events like Singles’ Day (November 11), Black Friday (November 28), Cyber Monday (December 1), and 12.12. LinkHaitao, a trusted affiliate partner, equips advertisers with a global network and powerful tools to excel in this mobile-driven era. Here’s how to optimize your campaigns for H2 2025.
LinkHaitao83% of SEA Now Buy Through Affiliate Links—How LinkHaitao is Powering This Shift
Affiliate marketing is no longer a side channel — it’s become a primary driver of digital commerce across Southeast Asia. Recent research from impact.com and Cube, featured by HelloPartner, reveals that over 83% of consumers in the region have purchased products through affiliate links, signaling a dramatic shift in how shoppers discover and buy online. At LinkHaitao, this trend is central to everything we do. As a premier affiliate marketing platform focused on the APAC market, we enable brands and creators to harness the power of affiliate commerce to build authentic connections with consumers and fuel sustainable growth.
LinkHaitaoBack-to-School Affiliate Marketing Guide 2025: Boost Sales with Strategic Partnerships
Back-to-school season is a prime opportunity to drive sales and grow your affiliate partnerships. With US back-to-school spending projected to hit $41.5 billion in 2025 (National Retail Federation), this is a critical time for advertisers to leverage affiliate marketing. We prepared a guide to provide you with fresh, actionable strategies to maximize your campaigns! Here’s how to make the most of the back-to-school rush in a conversational, professional tone.
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