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From Awareness to Advocacy: How Partnerships Can Unlock the Full Funnel

Marketers are under pressure to deliver growth across every stage of the customer journey—often with leaner budgets and higher expectations. Traditional channels alone can’t carry that weight anymore. That’s why advertisers are increasingly turning to partnership marketing as a scalable, performance-driven solution that works from awareness to advocacy.

Affiliate Marketing

LinkHaitao

2025-09-04

The Retail Media Network Boom_ Full-Funnel Opportunities Advertisers Can’t Ignore

Retail Media Networks (RMNs) are no longer a niche experiment—they’ve become a central force in modern advertising strategies. According to Nielsen’s 2025 Annual Marketing Report, 65% of marketers worldwide now see RMNs playing a growing role in their media mix, with adoption highest in North America (74%) and steadily expanding across APAC and Europe. But what makes RMNs so compelling for advertisers today? And how can merchants, brands, and advertisers in the LinkHaitao network take advantage of this momentum? Let’s break it down.

Affiliate Marketing

LinkHaitao

2025-08-29

Partnership Marketing in a Leaner Economy: How to Drive Growth with Smaller Budgets

2025 is shaping up to be a year of tough choices for marketers. According to Nielsen’s latest Annual Marketing Report, more than half of global marketers plan to cut advertising spend this year. Yet, expectations for growth and performance remain as high as ever. For advertisers, this raises a critical question: How do you deliver results when resources are shrinking? The answer lies in the strategic power of partnership marketing.

Affiliate Marketing