【NET-A-PORTER】NET SUSTAIN可持续时尚计划!

2022-06-13

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NET-A-PORTER – NET SUSTAIN

NET SUSTAIN可持续时尚计划

凝聚责任意识与不凡匠艺的经典杰作

<选购NET SUSTAIN>

LAUNCH: MONDAY 13TH JUNE 2022

REGION: Global

LINK: https://www.net-a-porter.com/campaigns/net-sustain/


Key Messages:

  • NET-A-PORTER presents NET SUSTAIN, an expert curation of consciously crafted, lasting luxury, from pioneers to new players

  • The industry leading and ever-growing sustainable platform champions the brands in the sustainability space  

  • Since launch in 2019, the number of brands has increased by over 450%

  • Top 5 brands: Veja, Hunza G, Chloe, Reformation and Johanna Ortiz, which together take account for over 30% of the NET SUSTAIN sales

 

Background:

  • NET SUSTAIN

  • NET-A-PORTER highlights brands within the NET SUSTAIN platform which are driven by a desire to make fashion more sustainable, according to its set of standards which take into account human, animal and environmental welfare and align with internationally recognized best practices in the fashion and beauty industries

  • Reflaunt

    • NET-A-PORTER aims to extend the life cycle of luxury fashion, in partnership with Reflaunt – taking your pieces from pre-loved to reloved

    • Key information from the UK, US, DE and HK - to be used on background, not to be attributed to a spokesperson

      • We are continuing to see a positive and enthusiastic response from our customers to the launch of Reflaunt, across all four markets

      • The most popular categories of pre-loved items from NET-A-PORTER customers sold through Reflaunt’s international marketplace to date have been ready-to-wear, followed by shoes and bags

      • Within ready-to-wear, dresses are the most popular category of pre-loved items sold 

      • Our resell service across all categories is proving to be even more popular than our buy-back service 

 


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2022.06.13