亲爱的联盟会员,
大家好!
NET-A-PORTER – NET SUSTAIN
NET SUSTAIN可持续时尚计划
凝聚责任意识与不凡匠艺的经典杰作
<选购NET SUSTAIN>
LAUNCH: MONDAY 13TH JUNE 2022
REGION: Global
LINK: https://www.net-a-porter.com/campaigns/net-sustain/
Key Messages:
NET-A-PORTER presents NET SUSTAIN, an expert curation of consciously crafted, lasting luxury, from pioneers to new players
The industry leading and ever-growing sustainable platform champions the brands in the sustainability space
Since launch in 2019, the number of brands has increased by over 450%
Top 5 brands: Veja, Hunza G, Chloe, Reformation and Johanna Ortiz, which together take account for over 30% of the NET SUSTAIN sales
Background:
NET-A-PORTER highlights brands within the NET SUSTAIN platform which are driven by a desire to make fashion more sustainable, according to its set of standards which take into account human, animal and environmental welfare and align with internationally recognized best practices in the fashion and beauty industries
NET-A-PORTER aims to extend the life cycle of luxury fashion, in partnership with Reflaunt – taking your pieces from pre-loved to reloved
Key information from the UK, US, DE and HK - to be used on background, not to be attributed to a spokesperson
We are continuing to see a positive and enthusiastic response from our customers to the launch of Reflaunt, across all four markets
The most popular categories of pre-loved items from NET-A-PORTER customers sold through Reflaunt’s international marketplace to date have been ready-to-wear, followed by shoes and bags
Within ready-to-wear, dresses are the most popular category of pre-loved items sold
Our resell service across all categories is proving to be even more popular than our buy-back service
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2022.06.13