Affiliate marketing is no longer a side channel — it’s become a primary driver of digital commerce across Southeast Asia. Recent research from impact.com and Cube, featured by HelloPartner, reveals that over 83% of consumers in the region have purchased products through affiliate links, signaling a dramatic shift in how shoppers discover and buy online.

At LinkHaitao, this trend is central to everything we do. As a premier affiliate marketing platform focused on the APAC market, we enable brands and creators to harness the power of affiliate commerce to build authentic connections with consumers and fuel sustainable growth.

From Mega-Influencers to Trusted Creators

The research highlights a key evolution in consumer behavior: audiences are moving away from mega-influencers with millions of followers, whose engagement has dropped by 7% in the last year. Instead, consumers seek more genuine and relatable creator relationships.

This is a perfect fit for LinkHaitao’s mission. Our network champions diverse, niche creators who cultivate trust and authenticity — driving higher engagement and conversion rates for brands seeking long-term partnerships beyond vanity metrics.

The New Landscape of Product Discovery

Leading platforms like TikTok Shop, Shopee, and Lazada are now the hotspots for product discovery, accounting for about 34% of purchases. Brand websites and influencer channels remain crucial, too — emphasizing the need for a smart, multi-channel affiliate strategy.

LinkHaitao supports brands in navigating this complex ecosystem. Our advanced affiliate technology integrates with marketplaces, brand sites, and social platforms to ensure products reach the right customers at the right time, maximizing impact.

Affiliate Marketing: The Foundation for Scalable Growth

Adam Furness, APAC managing director at impact.com, puts it clearly: brands must shift away from traditional influencer models and embrace affiliate marketing as the backbone of scalable and sustainable growth.

At LinkHaitao, we live this vision daily. Our platform offers transparent tracking, reliable payments, and data-driven insights that help brands and creators build meaningful, profitable partnerships.

Why Brands Should Choose LinkHaitao for SEA Affiliate Marketing

• In-depth APAC Market Knowledge: Tailored strategies reflecting the region’s unique cultures and consumer preferences.

• Authentic Creator Network: Micro-influencers and niche creators who resonate deeply with their audiences.

• Cutting-edge Affiliate Tools: Real-time performance data to optimize campaigns continuously.

• Seamless Multi-Platform Integration: Connect with top e-commerce sites and social channels for maximum reach.

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With 83% of Southeast Asian consumers now shopping via affiliate links, there’s never been a better time for brands to partner with LinkHaitao and unlock this powerful growth channel.

Interested in learning how LinkHaitao can amplify your affiliate marketing success? Contact us today.

Keep exploring the LinkHaitao blog for valuable affiliate marketing updates and insights.

Source:

Affiliate Marketing Strengthens Its Influence in Southeast Asia, HelloPartner, July 25, 2025